I thought I'd reflect for a minute or two on two of my favorite subjects: Einstein, and Apple. Both have been part of my mental life since childhood, as I remember reading an Einstein biography, and seeing an Apple ][ around the same time (1979, I guess.)
One of the gadget sites I read pointed me to this Time story on Steve Jobs and the new iPod. A couple of quotes from the article (by Lev Grossman) really jumped out at me. Here's one (long one):
So, where does all [the cool stuff from Apple] come from?
Ask Apple CEO Steve Jobs about it, and he'll tell you an instructive little
story. Call it the Parable of the Concept Car. "Here's what you find at
a lot of companies," he says, kicking back in a conference room at
Apple's gleaming white Silicon Valley headquarters, which looks
something like a cross between an Ivy League university and an iPod. "You know how you see a show car, and it's really cool, and then four
years later you see the production car, and it sucks? And you go, What
happened? They had it! They had it in the palm of their hands! They
grabbed defeat from the jaws of victory!
"What
happened was, the designers came up with this really great idea. Then
they take it to the engineers, and the engineers go, 'Nah, we can't do
that. That's impossible."And so it gets a lot worse. Then they take it
to the manufacturing people, and they go, 'We can't build that!' And it
gets a lot worse."
This is all amusing since I was discussing the virtues of Powerbooks to a friend of mine yesterday.
The only analogy I could come up with was the interior of my VW Golf.
It's not an overly expensive car, but the design of the interior and exterior shows clear
evidence that some person actually thought about the place and
function of every element. This is in dramatic contrast to various
rental cars I've driven over the last few weeks, where various control
elements seem to have no ergonomic logic, but feel like they were there
to satisfy a checklist. With things like Powerbooks and iPods, they've clearly gone further, thinking about the experience you want, and actually pushing the envelope of design and manufacturing processes to make a usable product - one which "works".
Here's the other:
What Jobs has accepted - the truth that he's
willing to face and others cower from - is that new things don't want to
be born. Innovation causes problems, and it's much easier simply to
avoid it. In fact, it's downright tempting.
This is the thing: that innovative products are often not the most complicated to use. More importantly, they are successful because they are elegant, and "just work" (as many of my colleagues in physics like to brag about detectors they've built, or software they've created). Similarly in physics, innovative theories like Special Relativity (and especially the General Theory...) are often subtle, and thus hard to get your mind around at first: but then people realize that they "just work" in describing and predicting aspects of nature. But like Grossman says, ideas like relativity cause problems for some people, e.g. when people start realizing that space and time aren't what they seem, and that nature imposes an ultimate speed limit. One can imagine that many people would rather have avoided these consequences. But in the end scientists are practical people, and can distinguish better ideas from worse ones through experience. Most people are too, and I'm hoping this is the decisive factor in the Intelligent Design debates (since rational arguments don't seem to be cutting it for some...)
Unfortunately, technology companies aren't always so adaptable. For every VW Golf we do get a Pontiac Aztec once in a while, and for every iPod, we get an 8-track tape...
Ironically, truly innovative things require truly "intelligent design" but often feel thoroughly natural in their form and function. And things that evolve randomly and thoughtlessly often feel absurd, insulting to one's intelligent (and one's wallet). But this is certainly not a defence of I.D. - it's really a statement about the inability of the marketplace to prefer the right ideas at the right time!